OTHER WORK
Client:

CHC Wellbeing

Project:

Brand Identity & CHCW.com

Unleashing True Potential

UnderStory designs a brand identity and website for CHC Wellbeing’s proven roadmaps to reducing wellbeing risks.

Strategy
Design
Development
UI & UX
Brand & Identity
Websites & Apps

Interconnected Wellbeing

Our friends at Good Must Grow contacted us to help with a new brand identity and website for CHC Wellbeing. CHC focuses beyond wellness to a person’s True Potential and the interconnected domains that drive wellbeing:  Physical, Emotional, Social, and Financial. We created a brand visual language to tell this story of reaching True Potential and reducing benchmark wellbeing risk while driving sales via contact form submissions.

The logo mark features mountains, representing the goal of reaching wellbeing’s True Potential.

The 3 peaks also represent the three letters CHC stands for – Compassionate, Holistic, and Centered. Working versions that didn’t make the cut (featured below) had too much focus on healthcare or didn’t quite communicate the brand’s core and future vision.