UnderStory's work was recognized with 3 awards at the 4th District 2018 American Advertising Awards Gala presented by the American Advertising Federation. The competition included winners from 19 local federations throughout Florida and the Caribbean representing nearly 1,000 members, with fewer than 8% of all entries being recognized. Our UnderStory website and website for Ology Brewing won Silver District Addy Awards, and the Ology Brewing Campaign featuring our website won…
Gold was the theme of the night.
It was another record for entries this year at the AAF Tallahassee Addy Awards Gala and the competition was stellar! We are honored to win 4 Gold and 3 Silver Addy Awards along with a Best in Show Campaign nod that featured our website work for Ology Brewing. Congrats and thank you to all…
Get spooky with our iOS app using Augmented Reality (AR) Jack-O’Lanterns!
Halloween is a favorite holiday for everyone at UnderStory, so we decided to have some trick-or-treat fun this season. With the iOS 11 update, Apple introduced the ARkit toolset for bringing Augmented Reality (AR) to anyone carrying an iPhone. Augmented Reality is a…
Coffee, the outdoors, and design hold special places in our hearts.
So we decided to combine our passions into some custom enamel camping mugs! We incorporated two of our brand mantras into the design along with some custom illustrations and we are loving how they turned out! We worked with the fine folks at
We are honored our work won several awards at the amazing 2017 Tallahassee Addy Awards - Voyage to India.
We enjoyed a beautifully themed night celebrating top notch work in advertising and design by our fellow creative community. To cap the…
Studies have shown that involving play in your workflow is directly related to better productivity, not to mention higher creativity.
We fully embrace this concept in our studio. Our usual game of choice? Foosball. You could call it pure passion. Or full nerdery. Whatever you…
We strongly believe having an inspirational creative atmosphere is integral to doing great work.
Each influences the other. So we couldn't have been more excited to move into our new studio at 1497 Market Street in Tallahassee, FL in 2016. We share the space with software company Canopy Software and were honored to…
UnderStory is a creative studio focused on our craft - whether it's launching our own products or partnering with clients for brand and digital design. Our work is our passion. Here are some samples.
We are a blend of strategists, designers, coders & makers who believe the brand experiences you create for your customers and clients are just as important as the services you provide.
Studies have shown that involving play in your workflow is directly related to better productivity, not to mention higher creativity.
We fully embrace this concept in our studio. Our usual game of choice? Foosball. You could call it pure passion. Or full nerdery. Whatever you prefer. But we take our foosball seriously. We play every day. We even have monthly "Booze & Fooze" events to enjoy a Friday afternoon with some friendly competitive fun along with a few craft brews.
You won't find any Tornado tables here (the common 3 goalie-style layout). We have a classic 3-5-2-1 player formation table – in our opinion, the only way foosball should be played. To up the smack talk ability, we custom painted our players as a mash up of popular classic characters from films, tv, comics, music and beyond. So when you score, your player does it with their own unique style (and optional catch phrase). On our table, The Hulk faces off against Superman. Batman and Robin are a dynamic defensive duo facing off against a trio of strikers led by The Joker. Han Solo and Chewbacca lead the defense on the other team with Mr. T (or Clubber Lang) backing them up on goalie duties as he faces off against power striker Rocky Balboa's trio of forwards. Other characters include The Terminator, Ron Burgundy, Elvis, Pirate, Ronald McDonald, Harry Potter, Homer Simpson, Pee Wee Herman, Fred Flintstone, Cookie Monster, Dracula, Ninja, and Michael Jackson.
"Play is the highest form of research."
– Albert Einstein
We have plans to customize our table even further, so there is more to come! If you'd like to get a game in or just want to check out our studio, contact us and let us know! We'd love to have you. And even better, we'd love to work with you. May the foos be with you!
