Designing engaging brands.

Building creative products.

Helping companies grow.

Featured Work

Florida Department of Environmental Protection

Work with US for:

Design is a brand's story -

the foundation for what it stands for and how it communicates. UnderStory is a brand and digital design studio blending art, technology, and commerce to tell these stories. From web platforms and digital products to brand identities and design systems, work with US to discover yours.

LET'S WORK TOGETHER

Working for Equity in Higher Education

UnderStory partners with the Moore Agency to design and develop a new digital hub for Every Learner Everywhere

Strategy, Design, Development, UI & UX, Websites & Apps, SEO & Analytics,

Building Florida a better water quality website

UnderStory partners with The Moore Agency to design and build the Protecting Florida Together website.

Strategy, Design, Development, UI & UX, Brand & Identity, Websites & Apps,

From Hive to Home

UnderStory creates a new brand identity, packaging design, and website for Capital City Honey Company

Design, Development, UI & UX, Brand & Identity, Websites & Apps, Creative Direction,

A Kaleidescope of Flavor

UnderStory designs a new brand identity for fast casual asian street food restaurant RIK•SHA Tacos

Strategy, Design, Brand & Identity, Creative Direction,

SEE MORE WORK

The Secret is Out! We Won a Webby Award!

The secret is out! The Water Quality Data Map we created with with The Florida Department of Environmental Protection and The Moore Agency is an official 26th Annual Webby Award winner in the Government and Civil Innovation category!

UnderStory is a 2022 Webby Nominee! Vote for US!

We are excited and honored to be nominees for 26th Annual Webby Awards and we’d appreciate your vote! Our work with The Moore Agency for The Florida Department of Environmental Protection Water Quality Data Map is nominated in…

Communication Arts Publishes Typography Annual 11, the Winners of its 11th Annual Typography Competition

What a way to kick off 2021! We are thrilled to have our brand identity work for Baker & Bull Interiors featured in the January/February 2021 Communication Arts Typography Annual!

Baker & Bull Interiors Logo Mark Selected to Appear in Communication Arts 2021 Typography Annual

What a way to kick off 2021! Announcing our work for Baker & Bull Interiors has been selected by the 2021 jury to appear in Typography Annual 11, the January/February 2021 issue of Communication Arts.

Communication Arts Publishes Design Annual 61, the Winners of its 61st Annual Design Competition

BIG news! We are thrilled to have our brand identity work for Capital City Honey Company featured in the latest September/October issue of Communication Arts - the 61st Design Annual!

Capital City Honey Co. Logo Selected to Appear in Communication Arts 2020 Design Annual

We are thrilled to announce our work for Capital City Honey Company has been selected by the 2020 jury to appear in Design Annual 61, the September/October 2020 issue of Communication Arts.

UnderStory Wins Big at the 2020 American Advertising Federation Addy Awards Gala

UnderStory was honored this past Saturday night at the annual AAF Tallahassee Addy Awards Gala and the competition was stellar as usual! Stiff judging only merited 12 Gold Addy Awards out of all work submissions. We are honored…

Food Lettering Workshop

We had a blast this past week celebrating October with AIGA TLH at a Food Lettering Workshop with Casey Ligon. We learned some tools, tips, and tricks of food lettering from Casey and then turned to our own…

UnderStory's Conner Hill Co-Hosts Design Sprint

Last Friday, UnderStory’s Conner Hill co-hosted a Design Sprint workshop with our talented fellow AIGA Tallahassee board member Carly Berry. Thank you to our friends at Domi Station for hosting the event, and to AIGA Tallahassee for organizing…

UnderStory Wins District 4 Addy Awards

UnderStory's work was recognized with 3 awards at the 4th District 2018 American Advertising Awards Gala presented by the American Advertising Federation. The competition included winners from 19 local federations throughout Florida and the Caribbean representing nearly 1,000…

Team Dribbble Shots

As a snapshot into our current studio activity, we do our best to post work in progress shots to Dribbble during our creative process.