UnderStory worked with our friends at Good Must Grow to design a new identity and website for their client, Amplion®. Our challenge was to communicate their core business – clinical workflow optimization, advanced patient communications technology and in-depth analytics to help organizations make data-driven clinical decisions. As part of this, we also helped with their game-changing care assurance platform - Ampion Alert.
We started with a new identity design, inspired by the clinical nature of the business and the letter “A” from the name of the company. We worked through several directions before landing on a mark featuring a progressive arrow and subtle A integration. The logotype is set in a soft rounded sans serif to help balance the technical focus of the logomark with a friendly vibe.
Part of the challenge after working through the core logo for the company was evolving it to include their Nurse Call System, Amplion Alert®. To accmplish this, we paired another tech-leaning sans serif typeface with small arrows in between each letter for use on their on-wall devices.
UnderStory completed our work by designing and developing a responsive website, communicating how the client is radically raising the bar on traditional nurse call and legacy in-room patient care technologies with the industry's first care assurance platform.
