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Client:

Design Week Tallahassee

Project:

Event Branding

Finding Creative Fuel

UnderStory provides design direction for 2017’s Design Week Tallahassee.

Strategy
Design
Brand & Identity
Creative Direction

Refueling Creativity in Florida’s Capital City

UnderStory was approached to help with the design theme for DWT 2017 and given creative freedom other than keeping the logo and color palette consistent from the previous year. We chose a fun “Find Your Creative Fuel” space theme for the week-long event full of new events, speakers, & workshops in Florida’s capital city. 

Recognition

Gold Addy Award - Integrated Branded Content Campaign

Design System Support

We sponsored DWT 2017 by supplying design elements for posters, shirts, stickers, and custom Illustrator brushes for our fellow designer friends to use for other creative materials. The organizers even surprised us with awesome socks and patches printed with our design patterns!

Other Work