UnderStory partnered with Brandt Information Services to help design a better digital outdoors licensing experience for their client, Florida Fish and Wildlife. The relationship grew into a larger design partnership as UnderStory helped with creating a new adaptable “Go Outdoors” identity system, including mobile applications, landing pages, emails, graphics, banners, and an analytics solution to help measure the overall performance.
UnderStory initially worked with Brandt to redesign the Fish | Hunt FL mobile application, including a new “My Licenses” app feature where users can save several digital versions of licenses to their phone for easier access.
UnderStory provided wireframes, design, and front-end code for a new Go Outdoors Florida homepage experience. Along with ensuring the overall user experience remained consistent, we were also tasked with adding a user interface for packaged licenses and a simpler interface for filtering resident vs. non-resident information.
