Last Friday, UnderStory’s Conner Hill co-hosted a Design Sprint workshop with our talented fellow AIGA Tallahassee board member Carly Berry. Thank you to our friends at Domi Station for hosting the event, and to AIGA Tallahassee for organizing and facilitating. In this workshop, participants worked collaboratively to rapidly mock up and prototype ideas and concepts. Using design thinking, focus is placed on user empathy, experience,…

UnderStory's work was recognized with 3 awards at the 4th District 2018 American Advertising Awards Gala presented by the American Advertising Federation. The competition included winners from 19 local federations throughout Florida and the Caribbean representing nearly 1,000 members, with fewer than 8% of all entries being recognized. Our UnderStory website and website for Ology Brewing won Silver District Addy Awards, and the Ology Brewing Campaign featuring our website won…

Happy St. Patty's Day fun from UnderStory! See how long and how fast you can make our little leprechaun dance!

Gold was the theme of the night. It was another record for entries this year at the AAF Tallahassee Addy Awards Gala and the competition was stellar! We are honored to win 4 Gold and 3 Silver Addy Awards along with a Best in Show Campaign nod that featured our website work for Ology Brewing. Congrats and thank you to all…

Show some love this Valentine's Day! Help us hit 100,000 kisses and we'll make a donation to the American Heart Association! Get Smoochin'!

Get spooky with our iOS app using Augmented Reality (AR) Jack-O’Lanterns! Halloween is a favorite holiday for everyone at UnderStory, so we decided to have some trick-or-treat fun this season. With the iOS 11 update, Apple introduced the ARkit toolset for bringing Augmented Reality (AR) to anyone carrying an iPhone. Augmented Reality is a…

Coffee, the outdoors, and design hold special places in our hearts.  So we decided to combine our passions into some custom enamel camping mugs! We incorporated two of our brand mantras into the design along with some custom illustrations and we are loving how they turned out! We worked with the fine folks at

We are honored our work won several awards at the amazing 2017 Tallahassee Addy Awards - Voyage to India. We enjoyed a beautifully themed night celebrating top notch work in advertising and design by our fellow creative community. To cap the…

Studies have shown that involving play in your workflow is directly related to better productivity, not to mention higher creativity.  We fully embrace this concept in our studio. Our usual game of choice? Foosball. You could call it pure passion. Or full nerdery. Whatever you…

We strongly believe having an inspirational creative atmosphere is integral to doing great work. Each influences the other. So we couldn't have been more excited to move into our new studio at 1497 Market Street in Tallahassee, FL in 2016. We share the space with software company Canopy Software and were honored to…